Internet Of Behaviour

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The infusion of (Internet of Things) is helping humans get various jobs done with just a click. Thanks to the smartphones and advancements in Internet technology around the world that is connecting more and more people to the Internet and to everything around us. From Google Home voice controller to Bitdefender BOX IoT security solution, etc. you can see IoT playing a vital role in our daily lives. The data collected by the IoT devices provide valuable information about users’ behavior, interests, and preferences. This has paved the way for a new technology that is named IoB (Internet of Behavior).

The Internet Of behaviour is one of the top technical trend of 2021. As Covid-19 has badly affected all of us and has forced many to choose their services wisely and precisely and this global pandemic is partially responsible for making IoB as the latest trend, as it has changed how consumers interact with brands because of which companies are trying to adjust how they engage with customers.

INTERNET OF BEHAVIOUR 

Internet of Behavior, also known as IoB, refers to the behavioral data analysis gathered from the Internet of Things and other sources and then attempts to make effective use of. This data is amassed through wearable technologies, individual online activities, household electrical devices, which can provide valuable information about the behavior and interest of users.

With the help of both IoT and IoB, it has become possible now to track, gather, combine and interpret massive data generated via various online activities and personal behavior, including social media behaviors and commercial transactions.


The Internet of Behavior combines existing technologies that focus on the individuals directly. From facial recognition to location tracking, it connects the resulting data into associated behavioral events like cash purchases or device usage. Understanding the data collected from users’ online activity from a behavioral psychology perspective is what exactly IoB does! How to understand the data and how to apply that understanding to create and market new products from a human psychology perspective, all come under IoB.

 

IoB in simple words refers to the process by which user-controlled data is analyzed through a behavioral psychology perspective and the data thus collected is used to understand how to market the end products and services offered by companies. To conduct IoB is technically not that complex as it is from a psychological perspective. This requires statistical studies to be conducted - mapping everyday habits and behaviors without fully disclosing consumer privacy for ethical and legal reasons.



Role of Internet of Behaviour:-

 1.IoB helps in capturing, analyzing, understanding, and responding to all types of human behavior in a way that allows tracking and interpreting the behavior of people.

 2.It influences consumer choice and enables companies to improve the customer experience of the products/services they offer. Improving efficiency and quality is the main aim of IoB!

The Internet of Behavior can be considered as a combination of three fields viz. technology, data analytics, and behavioral science. Behavioral science can further be divided into four areas that we consider when we use technology. These are decisions, emotions, augmentations, and championships. 

Advantages #Internet of Behaviour

  • Analyze buying habits of customers across platforms
  • Study previously unobtainable data about how customers interact with devices and products
  • Gain deeper insights into where a customer is in the buying journey
  • Provide real-time point-of-sale notifications and target ads
  • Quickly resolve issues to close sales and keep customers happy

Final Thoughts

So, here you get to know about what is the internet of behavior pretty clearly. However, the overall concept of IoB revolves around behavioral data’s effective analysis and proper understanding, as well as the desire to apply the acquired knowledge to promote and create customized services and products. This will ultimately provide more value to both your customers and business.

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 Happy Reading......

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